It told the story of Bonnie Jones, who runs a beauty supply business in Albany, Calif., and who was persuaded to pay an extra $21.99 a day for loss damage waiver coverage when she got to the rental desk. The car rental representative scared her saying she would be very "nervous" renting a car without this insurance.
Christopher Elliot, the USA Today journalist, advised readers that "with just a little advance planning, you can avoid a confrontation at the rental counter, not to mention overpaying for your policy... A new site called Insuremyrentalcar.com is trying to throw a wrench in the spokes of the rental company's moneymaking machine," he said.
"Its plan: to undercut car rental companies and online agencies with less expensive policies. Rates start at $5 per day, as well as per-trip policies that start at $17.50 or annual policies for $94. The policies offer loss damage waiver coverage of up to $100,000, and can be purchased from six months to one day in advance."
The article also featured Patricia Genthon, who was asked to pay an extra $240 when she rented a car in Denver recently. Ms Genthon, who works in insurance, searched online instead finding Insuremyrentalcar.com's website. Within five minutes she had a single trip policy costing $28 for 30 days instead of $240 for "essentially the same policy" - saving her $212!
Ernesto Suarez, CEO of Insuremyrentalcar.com, is also quoted in the feature saying: "More than half of car renters opt to purchase the insurance at the car rental desk. We're giving them another choice."
By the way Ms Jones, the renter from Las Vegas, never had to use her policy, and according to the article she now "makes sure she's covered before she rents a car in hopes of avoiding a hard sell at the car rental counter."
"That's a good roadmap for the rest of us," concluded the article.
To read the piece in full please click here.